

Developing effective strategies with expertise
With social impact leading the way, we offer catered and powerful services to guide your brand to the next level.

Marcus Matthews
OwnerAt Goochaveli Productions, we specialize in crafting dynamic, engaging social media strategies that tell compelling stories. Founded by Marcus Matthews, a seasoned Social Media Strategist and Content Creator with over 27 years in broadcast journalism and 14 years in social media, our mission is to elevate brands and personalities in the sports and entertainment industries.
At Goochaveli Productions, we believe in the strength of community and culture, particularly in the Black sports ecosystem.
Our expertise spans across major platforms like Instagram, X, YouTube, Facebook and TikTok, helping you navigate the ever-changing digital landscape with ease.
From strategic content distribution to influencer partnerships, our approach is designed to build lasting connections and drive measurable results.


Social media strategies that tell compelling stories
With a deep understanding of the power of digital storytelling, we work closely with clients to create authentic, results-driven content that resonates with their target audiences.
Our mission is to empower brands, athletes, and content creators by delivering innovative, tailored social media strategies that amplify voices, tell compelling stories, and foster authentic connections. We are dedicated to elevating the presence of our clients within the sports and entertainment industries, with a special focus on uplifting Black culture and community. Through strategic content creation, audience engagement, and digital storytelling, we help our clients not only grow their online presence but also drive meaningful impact in an ever-evolving digital world
Social Media Strategy & Consulting
Platform Analysis & Strategy Development: Tailoring strategies for platforms like Instagram, X, Facebook, YouTube, and TikTok.
Content Planning: Developing content calendars aligned with your brand’s goals.
Audience Targeting & Growth: Crafting strategies to build and engage your community.
Campaign Strategy: Creating, executing, and managing digital campaigns to drive awareness and engagement.
Paid Media Strategy: Developing targeted ad strategies that balance organic and paid growth.
Content Creation & Curation
Social Media Content: High-quality images, videos, and graphics tailored to each platform.
Branded Content: Collaborating with clients to create content that reflects brand values and resonates with the audience.
Influencer & Athlete Collaborations: Identifying, negotiating, and managing influencer partnerships to enhance content visibility.
Live Event Coverage: Real-time social media content creation for live events, including behind-the-scenes, highlights, and promotional coverage.
Social Media Management
Daily Content Posting & Engagement: Managing daily posts and interactions to keep your social media presence fresh and engaging.
Community Management: Building and fostering a positive, engaged online community through proactive interaction.
Monitoring & Reporting: Track engagement metrics, growth, and success with detailed analytics and reports to inform strategy adjustments.
Reputation Management: Managing public perception by addressing comments, concerns, and keeping your brand’s voice consistent across platforms.
Meet Our Clients





